Public Relations Isn’t Rocket Science

We know this because some of our clients have been actual rocket scientists. All that it takes for a public relations program to succeed are some basic, well, elements:

Experienced: Most PR agencies are built on a business model where the most junior people do the most work. At Element, we don’t have any inexperienced people. And we don’t have any turnover. Element executives have more than fifty combined years of expertise in technology PR, worked with hundreds of technology companies, and know what works and what doesn’t.

Creative: Experience isn’t helpful, however, if someone is stuck in their ways. Element is continually looking for new ways to help their clients stand out from a crowd. We zig when others zag, and use unconventional ways to get our clients’ message through.

Passionate: All the experience and creativity in the world add up to nothing if you aren’t passionate about your work. Element only works with companies that we personally find exciting. No disrespect to storage software and human capital management startups, but we find the intersection of science and technology to be absolutely fascinating.

Thorough: We’re efficient where it matters but also inefficient when it doesn’t. For example, we will actually read a reporter’s book, because 1) it’s interesting to us, 2) it helps our clients and our press relationships, and 3) we aren’t billing by the hour.

No Nonsense: From flat monthly retainers, to focused PR plans, to rapid execution, we don’t waste our clients’ time. Decades of experience means we know what to do and we get to work quickly.