Element Public Relations combines experience, passion, and imagination to help today’s technology companies tell their stories. With experience spanning enterprise to consumer to clean technology, Element delivers press coverage to the right audience, at the right frequency, with the best possible results.

Tim Smith, Element Public Relations

Tim Smith is the founder of Element PR and a veteran of Silicon Valley technology PR. In a career spanning 20 years, Tim has worked at PR agencies such as OutCast PR, Spark PR, and Niehaus Ryan Wong. During that time, Tim has worked on hundreds of technology clients, ranging from start-ups to Fortune 500, from enterprise to consumer, and everything in between. He brings a great deal of passion and imagination to bear for his clients, always trying to find the trend that elevates the story. He’s been described by those who know him best as creative, persistent and balding. When he’s not in front of his computer, he’s hanging out with his two children trying to explain what Daddy does for a living.

Tim has a B.A. in English and an M.A. in Literature, both of which only marginally prepared him for the career he has today.

Tim can be reached at tsmith/at/elementpr.com.

Diane Smith, Element Public Relations

Diane Whitlow joined the technology world in the early 1990s. During her career, she has worked at PR agencies as well as internally for an enterprise search company. Diane has a wide range of expertise, including specific work with venture capital firms and their portfolio companies and a brief tour of duty handling PR for a day spa (the perks were amazing). She has a keen understanding of what a client needs and prides herself on always being two steps ahead of what her client wants. Diane is described by those who know her best as organized, patient, and organized.

When Diane’s not leading fundraising efforts at her children’s school, she tries to sneak in as much tennis as possible and is patiently awaiting for the Indiana University basketball team to return to respectability (things are looking up).

Diane can be reached at dwhitlow/at/elementpr.com